In the vast world of gaming, there are countless color schemes. Now double that in case we will include projects that are not directly related to gaming in the future. What color works in combination with any imaginable color out there?
Black.
But it's not about Black as a color but rather the absence of light. In this absence the only visible lights and the focus are the lights of our partners.
The second color is White. And again it's more about the light than the color. We use this light to enhance the colors of our partners (games) in the same way as your screen backlight does right now while you read this text (or the lamp example from moodboard).
We will also use different levels of brightness's, to enrich our composition and make it softer if needed.
-What if we want to highlight something on the website or create an illustration?
-Then we use any color that fits the theme of the webpage or the illustration. It's not a question of color but rather style, and by style I mean the shapes, 2D/3D objects, textures, 2D/3D materials, icons, the way we stack them, etc.
Examples of possible shapes that we get from the idea of the light wavelength:
Example №2: Employee photos on the website. Black & white photos in combination with the color of their choice, i.e. Karl has yellow glasses or Nick`s whole photo becomes tinted with red color on mouse hover. We are inclusive, we value the unique skills/traits/characteristics of each person, and we let them thrive and grow. In a way LaunCHR works both ways - outside (game partners) and inside (employees).
